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MIÉ 20.04.2022 | NOTA DE PRENSA

LaLiga launches its official mini program on the Alipay platform getting closer to Chinese fans

LaLiga becomes the first football league to launch an official mini program in China through Alipay in an innovative digital initiative.

Nota de Prensa

MIÉ 20.04.2022

The Spanish Professional Football League has landed on Alipay, the leading digital open platform, to enhance its digital operation and deepen engagement with Chinese fans.

This launch brings LaLiga's Chinese fans new channels and formats to get closer to the competition. Users can search “LaLiga” on the Alipay platform and learn about the latest information about LaLiga and access exclusive content, activities, and participate in unique digital engagement activations on its official mini program and lifestyle account on the Alipay platform.

In the mini program, fans can access match related information including news about LaLiga, fixtures and standings, customize their own membership cards, and improve their membership levels via various forms of engagement as well as participate on weekly lucky draws where fans can win LaLiga official merchandise.

Sergi Torrents, Managing Director of LaLiga in China stated that “China is highly digitalized and at LaLiga we want to be where our fans are. The launch of our mini program in Alipay allows us to reach out to and connect with more than 1 billion users on the platform in a unique way to enjoy and follow the events and news of LaLiga and its clubs”.

This launch is another step in LaLiga’s efforts to further expand its strategy in innovation, digitalization, and internationalization to bring closer the experience of LaLiga to its Asian fans.

© LaLiga - 2022