Nota de Prensa
LaLiga and the Romanian professional football league (Liga Profesionista de Fotbal- LPF) have extended the MOU signed in 2017 by three years which will see both organisations continue to collaborate until June 2024.
The agreement aims to carry on with the close relationship that the two organisations have kept in recent years. This has seen them work together in the sustainable growth of football in Romania and in Spain through the communication channels which allow for the creation and exchange of information, as well as collaborating on a technical, financial and institutional level.
LaLiga and the LPF are seeking to further this partnership and the first activity following the renewal of the MOU will be an online training program for Romanian first and second division clubs developed by LaLiga Business School.
The training program, entitled "Workshop on revenue opportunities for Digital, Communication and Marketing solutions in professional football" will consist of a total of five separate sessions, with one session per month from August to December 2021. This will see LaLiga professionals and their clubs discuss various topics such as Corporate Communication, Digital Strategy and fan engagement, as well as attracting and activating sponsorship deals.
Beyond the initial activity, the collaboration will also encompass others, such as the fight against audiovisual piracy, the increase of the brand presence at an international level, the implementation of BI and Business Analytics strategies, the promotion of initiatives against racism and xenophobia, as well as the promotion of grassroots football.
“A competitive balance at European level needs to be a priority for all leagues,” commented Javier Tebas, President of LaLiga. “At LaLiga we will do everything possible to help Romanian football continue to grow through the extension of this collaboration.”
“We are very proud to extend our MOU with LaLiga so that we can go further in our collective pursuit of solutions for the development and professionalisation of football. The first activity following the renewal of the MOU will involve LaLiga offering Romanian clubs a training program encompassing key aspects of the sports industry led by its most accomplished professionals. LaLiga and its clubs are a benchmark for us, and I would like to thank LaLiga, especially its President, for the effort and kindness they have shown in contributing to the growth of football in Romania”, offered Robert Pongracz, Vice President of the LPF.