International broadcasters throw their weight behind promoting ELCLÁSICO

More than 40 international broadcasters featured the #PUMAORBITAELCLÁSICO ball in their broadcasts, special programmes, social media and talent profiles, making the ball one of the stars of the 90 minutes and achieving unprecedented global exposure before, during and after the match.

In addition, many of the channels raffled off FC Barcelona and Real Madrid jerseys along with the official match ball.

Don't miss the video with the best appearances of the ELCLÁSICO ball around the world, where we highlight actions such as that of beIN Sports MENA, where the ball was presented and signed by international stars such as Arsène Wenger before being raffled off among spectators; TV2 Spiler Hungary, whose presenter raffled it off live along with Real Madrid and FC Barcelona shirts, and ELEVEN Sports Poland, where in addition to the ball, an FC Barcelona shirt signed by the entire squad was raffled off, among other great activations.

Alongside this promotion, many of LALIGA's official broadcasters also launched their #LALIGASTARS competitions to find the top scorer in ELCLÁSICO. Thanks to these campaigns, engagement was much higher.

This was just the first leg of ELCLÁSICO. Ready for the second leg?