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LALIGA EXPERIENCE vivió toda la emocion del Athletic club

LaLiga Experience

| LaLiga Experience

LALIGA EXPERIENCE vivió toda la emoción del Athletic club

Guests from Nova Sports, SCTV, and U-Next immersed themselves for 4 days in the identity of Athletic Club. This journey blended sport and tradition, reaching its climax at San Mamés, where they experienced the passion of Spanish football firsthand.

LaLiga Experience

THU 12.03.2026

The adventure began at the heart of the club: the Lezama facilities. There, the international guests discovered the mystique of the Red and White youth academy. They had the opportunity to interview key figures such as captain Iñaki Williams and goalscorer Gorka Guruzeta, in addition to participating in fun challenges with the women's first-team players, fully integrating themselves into the club's sporting structure.

Beyond the pitch, the LALIGA EXPERIENCE featured a tour of the club's headquarters and Bilbao's most iconic landmarks, allowing the guests to dive into the culture and daily life that define Athletic Club. This phase of the trip was essential to understanding how the team’s identity transcends sports, forming an unbreakable social and traditional pillar throughout the entire Biscay region.

The finishing touch took place at San Mamés during the thrilling match against FC Barcelona. The guests enjoyed a day of total access, from visiting the dressing rooms and experiencing the pitch-side welcome to conducting exclusive post-match interviews with the protagonists. It was a cinematic experience that allowed the chroniclers from Greece, Vietnam, and Japan to take home an unforgettable memory of how football is lived and breathed in "The Cathedral."

© LALIGA - 2026