The event took place in the Lima’s Contemporary Art Museum and was attended by Augusto César Lendoiro, the LFP World Challenge’s Ambassador, various members of the Valencia CF squad as well as many Spanish entrepreneurs based in Peru.
The LFP World Challenge Tour’s entrepreneurial get together in Lima was a great success. During a meeting in which football was discussed at length, Valencia CF, the club chosen to represent the Liga de Fútbol Profesional, and the Spanish and Peruvian entrepreneurs who were invited to the event shared the spotlight.
Andrés Collado, Spanish Consul General in Lima, Augusto César Lendoir, the LFP World Challenge Ambassador, Juan Cruz Sol, a Valencia CF director, and Luis Martí, an ICEX director in Peru took part in the 'Spain Experience' event, a gastronomic and entrepreneurial ceremony held in the Contemporary Art Museum. Spanish and Peruvian entrepreneurs based in the South American city also attended the event.
Augusto César Lendoiro got the proceedings started. The LFP World Challenge Ambassador thanked the city of Lima for the hospitality shown towardsd Spanish football and outlined the aim of the program. "Football has to give back to society everything it has been given", said Lendoiro quoting the words of the Liga de Fútbol Profesional president, Javier Tebas. The ambassador, who was the LFP’s most senior representative at the event, invited those in attendance "to enjoy Spanish football” and encouraged the Spanish and Peruvian entrepreneurs alike "to keep working to help both countries overcome the financial crisis".
The event which was attended by Vicente Guaita, Sofiane Feghouli, Andrés Guardado and Vinicius Araújo, as well as Juan Cruz Sol, a Valencia CF director and the Spanish club’s ambassador. "Spain and Peru are united through a love of football and business, a relationship that is blossoming and is mutually beneficial", explained Juan Cruz. The Valencia representative expressed his satisfaction about the ‘Spain Experience’ initiative and was proud that his club has participated in it.
The Spanish Consul General in Lima highlighted the "excellent relationship Peru and Spain share in a multitude of areas" during his speech and added that "more and more Spanish businesses are making inroads into Peru". Andrés Collado congratulated the Liga de Fútbol Profesional for organising the LFP World Challenge. "Combining sport and cuisine through the Spanish Brand will help to unite are two nations".