LALIGA Business school
Work with us
LALIGA WITH SPORT
It is an environment created by LaLiga, made up of various applications and websites, both from LaLiga, their subsidiaries and from the affiliated football clubs with which LaLiga maintains collaboration agreements, where, through a common registry implemented by LaLiga in said assets ( LaLiga Single Sign-On), each user receives a unique identifier so that any selection or modification of preferences or request for deletion made in one of the applications or websites that are part of the ecosystem will affect the rest of the LaLiga Ecosistemaenvironment. and to the entities that comprise it.
The personal data of the user that is part of the “fan profile”, that is, the data provided by the fan in the assets of the ecosystem, as well as the unique identifier that each user receives when registering in the ecosystem, are not stored in different databases or different systems.
At the time of registration of a user in LaLiga Ecosistema, their personal data will be stored in a single system with a single database where they can be processed by the different entities that are part of the ecosystem in order to allow the user access to assets and that have the same profile throughout the ecosystem.
The processing of user data by the different entities will be possible as long as the user has registered in any of its assets, in accordance with the privacy policies of each asset. This processing is legitimized based on the execution of a contract in which the interested party is part by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation, in particular, because it is necessary for the execution of the services offered to users in LaLiga Ecosistema through the LaLiga Single Sign-On, which are regulated in the conditions of use of the assets that are part of said ecosystem.
On the other hand, the personal data that can be inferred from the user during the activity carried out in the LaLiga Ecosistema assets, except for the unique identifier that each user receives when registering in the ecosystem, will be processed by the entity that, in each case , act as responsible, independently, in separate databases and based on the consents granted or, where appropriate, on the legitimate interest held by said entity for the purposes informed in the privacy policies of each asset.