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Nota de Prensa

THU 27.10.2022 | Nota de Prensa

LaLiga teams up with Twitch streamers to livestream match commentary and unique behind the scenes content from stadia

Starting with /Perxitaa from Valencia CF - FC Barcelona (October 29th), Twitch streamers will bring football fans behind the scenes on La Liga match days, commentating from a customised box inside each stadium.

Nota de Prensa

THU 27.10.2022

LaLiga, in its commitment to continue progressing and moving hand in hand with new technologies, has teamed up with Twitch to bring some of the service’s most celebrated Spanish streamers and their communities closer to the action, commentating on the season's matches from a commentary box within LaLiga Santander stadia.

The Sportscasters by Twitch programme will see streamers live streaming from major LaLiga Santander stadia within customised commentary boxes, viewable on their individual Twitch channels. The first of which will see /Perxitaa live streaming from the Estadio de Mestalla for the match between Valencia CF and FC Barcelona.

This will be the first time that content creators will have been accredited as commentators in order to experience and share their perspective on the game in person, reacting to the most significant moments from the matches and sharing behind the scenes action.

Despite streamers’ not being able to display live match footage, live sports commentary has become a growing trend on Twitch, with millions of viewers tuning in to follow streamers' reactions to live sports events. On Twitch, viewers can actively participate by commenting on the latest developments with the streamer and other sports fans using Twitch’s live chat.

In the words of Alfredo Bermejo, LaLiga's Director of Digital Strategy, “this agreement with Twitch and some of the most popular streamers in its community brings fans of these streamers closer to their favourite football teams, giving them an experience that they have never been able to enjoy before. It is yet another step in LaLiga's strategy to pre-empt and adapt to the needs of its fans”.

Farhan Ahmed, Twitch’s Director, Creator Expansion, EMEA, said “La Liga was quick to recognise the power of livestreaming on Twitch and today’s announcement is an extremely exciting development for our community. Twitch streamers like Perxitaa are celebrated for their ability to create authentic, unedited, live content while leading a dialogue with fans. Through this collaboration, fans will be able to share real-time moments with streamers and a community of like-minded people, while streamers will create unique, unscripted moments from La Liga match days that wouldn’t be accessible through any other format.”

© LALIGA - 2022