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News

WED 29.05.2024 | News

LALIGA and McDonald’s USA team up to empower and invest in the next generation of Latino and Hispanic soccer talent in the United States

The two world-class brands are inviting youth soccer players to free week-long soccer camps across the country, where select participants can win an unforgettable experience with LALIGA in Spain.

News

WED 29.05.2024

LALIGA and McDonald's USA have joined forces to bring LALIGA’s world-class soccer to Latino and Hispanic communities across the United States with the McDonald's x LALIGA Soccer Camps. This collaboration marks a significant step in bridging the accessibility gap by offering a platform for talent development to the next generation of Latino and Hispanic youth soccer players, at no cost.  Leveraging LALIGA’s unparalleled connection with young, multicultural fans and McDonald’s’ unwavering dedication to supporting its communities, the partnership seamlessly integrates these elements, expanding access to the world’s biggest soccer league.

"We are thrilled to team up with McDonald's to elevate and grow the game of soccer in the United States. This is a significant milestone in LALIGA’s growth in the region, allowing us to join forces with one of the most notable and influential companies in the world committed to leveraging sports to positively impact the community. This partnership will allow us to share LALIGA’s world-renowned soccer methodology and bring culture to every corner of the United States”, said Boris Gartner, CEO of LALIGA North America.

"For more than 30 years, McDonald’s has been a proud supporter of soccer moments globally and locally, and we’re excited to extend this support through our partnership with LALIGA," said Max Gallegos, Head of U.S. Multicultural Marketing Strategy & Engagement at McDonald’s USA. "Through the McDonald's x LALIGA Soccer Camps, we're not just building better players; we're opening doors for Latino and Hispanic youth who dream of playing soccer and face barriers due to high costs. Our free camps empower young talents to follow their passion and make a positive impact in their communities through the beautiful game.”

This summer, LALIGA and McDonald's will hit the road to host six different week-long soccer camps for boys and girls ages 8-17. These camps will take place in:

      Miami, FL - June 17 - 21, 2024.

      Orange County, CA - July 8 - 12, 2024.

      Hartford, CT - July 15 - 19, 2024.

      Dallas, TX - June 22 - 26, 2024.

      Chicago, IL - July 29 - August 2, 2024.

      Union City, NJ - August 5 - 9, 2024.

Across each city, the five-day camps will offer young soccer players training with professional LALIGA coaches, at no cost. These sessions will immerse participants in LALIGA’s world-renowned soccer methodology as they engage in tactical and cognitive drills, develop technical and coordination skills, perform physical fitness exercises, and gain psychological and socio-affective tools for their development in soccer.

As part of the program, 12 talented participants will be selected for an unforgettable experience in Spain where they’ll train with LALIGA coaches, compete with LALIGA Academy teams, visit LALIGA stadiums, and watch a LALIGA game live.

Families and community members are also invited to attend a Fan Fest on the last day of each camp, where the prize recipients will be announced. Attendees will be able to enjoy interactive soccer and training zones and meet LALIGA soccer legends, all while enjoying their McDonald’s favorites. Confirmed legends include Diego Forlán and Javier Mascherano.

© LALIGA - 2024