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Nota de Prensa

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MAR 10.08.2021 | NOTA DE PRENSA

LaLiga Advances Sponsorship Strategy with KORE Software Partnership

The Spanish competition has selected KORE Software to streamline commercial strategies as global growth continues.

Nota de Prensa

MAR 10.08.2021

LaLiga, one of the most popular and successful professional sports competitions in the world, has selected KORE Software to optimize its approach to partnership and activation management and support its global growth.

Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its strides in innovation and putting technology at the heart of business processes.

Working with KORE Software, LaLiga now has access to one of the industry’s most sophisticated and comprehensive solutions to provide enhanced service, collaboration, and insights to LaLiga’s 11 global offices and all of its partners.

LaLiga will leverage KORE Software’s intelligence platform to manage global sales initiatives and sponsorship deals. In adopting this technology, LaLiga secures best-in-class activation and fulfillment, deal measurement, sales and pipeline management and performance reporting.

KORE Software’s solution will provide LaLiga with real-time partnership success measurement for commercial deals across different countries and currencies.

For LaLiga’s international commercial and marketing team, this will provide new efficiencies as it continues to build multi-market activations, while its partners and other stakeholders will benefit from improved campaign coordination and investment insights.

“LaLiga has grown from being a national league in 2013 to a global entertainment business with more than 50 commercial partners, said Óscar Mayo, Executive Director at LaLiga. “Partnering with KORE will allow us to sustain this rapid growth while making campaigns more memorable and impactful. Our growth strategy is driven by technologies that deliver greater insights and share them among global teams.”

As industry leaders look for innovative solutions to manage their partnerships and stay ahead of the curve, many are turning to KORE Software for its unique offering of world-class technology. KORE is the market the leader in sports and entertainment business management solutions, providing customers with an unparalleled approach to data insights, services, and support.

“We are thrilled to partner with LaLiga, a leader recognized for the excellence they bring to the sport and the experience they deliver to their fans. LaLiga provides a truly global reach to their partners, and their selection of KORE is a testament to our ongoing innovation and our own deep industry expertise,” said Jason Fletcher, CEO at KORE Software. “We are honored to work with LaLiga’s team to advance its asset and activation management.”

© LaLiga - 2021